Adobe Analytics - Capability-Maturity Self-Assessment Tool Adobe Analytics - Capability-Maturity Self-Assessment Tool
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Adobe Analytics - Capability-Maturity Self-Assessment Tool Adobe Analytics - Capability-Maturity Self-Assessment Tool

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Think about your organization's analytics practice with respect to collection and rate the degree to which the statements below describe how your organization functions.

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Not Applicable or Don't Know

  • Our analytics systems incorporate data we collect from all of our owned web properties.

    % Strongly Disagree
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  • Our analytics systems incorporate data we collect from our owned digital properties, including mobile channels.

    % Strongly Disagree
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  • Our analytics systems incorporate data we collect from paid advertising services/platforms.

    % Strongly Disagree
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  • Our analytics systems incorporate data we collect data from external marketing systems.

    % Strongly Disagree
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  • Our analytics systems incorporate data we collect from our CRM or master customer database.

    % Strongly Disagree
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  • Our analytics systems incorporate data we collect data from other offline sales and marketing systems or data providers.

    % Strongly Disagree
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2/7

Think about your organization's web analytics practice with respect to analysis and rate the degree to which you believe the statements below describe the state of digital analytics in your organization in terms of analysis.

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Not Applicable or Don't Know

  • We understand what a typical website visit entails.

    % Strongly Disagree
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  • We understand which websites our traffic is coming from.

    % Strongly Disagree
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  • We understand our typical website visitor.

    % Strongly Disagree
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  • We understand how to measure our conversion events/goals.

    % Strongly Disagree
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  • We understand the profile of the typical visitor to our digital properties.

    % Strongly Disagree
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  • Our reporting and analysis are structured around our organization's Key Performance Indicators (KPIs).

    % Strongly Disagree
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  • We understand how to identify visitor segments that have above-average value, or in which our conversion rates are higher than they are for our average visitor.

    % Strongly Disagree
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  • Our reporting and analyses are structured around our organization's Key Business Objectives (KBOs).

    % Strongly Disagree
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  • We develop models/scenarios to predict the outcomes of future customer interactions.

    % Strongly Disagree
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  • Our analytics systems prescribe courses of action and the customer outcomes that will result from them.

    % Strongly Disagree
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3/7

Think about your organization's web analytics practice with respect to Execution and rate the degree to which you believe the statements below describe the state of web analytics in your organization with respect to Execution.

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Not Applicable or Don't Know

  • We review website traffic reports at regular intervals.

    % Strongly Disagree
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  • We take action based on opportunities surfaced by analytics reports and data visualizations.

    % Strongly Disagree
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  • We use analytics to understand which segments are responding best to our offers and content.

    % Strongly Disagree
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  • We can predict with confidence how specific segments will respond to our offers and content. We can predict with confidence how specific segments will respond to our offers and content.

    % Strongly Disagree
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  • We have technology that dynamically prescribes the content and experience that will best resonate with individual visitors with a high degree of confidence.

    % Strongly Disagree
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4/7

Think about your organization's web analytics practice with respect to Automation and rate the degree to which you believe the statements below describe the state of web analytics in your organization in terms of Automation.

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Not Applicable or Don't Know

  • Standard reports are always automatically created at regular intervals and available to key stakeholders.

    % Strongly Disagree
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  • Standard reports are always automatically created at regular intervals and sent to key stakeholders.

    % Strongly Disagree
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  • Both standard and custom reports are always available for stakeholders to run on-demand and self-service.

    % Strongly Disagree
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  • Stakeholders always interact with analysts from within the reporting tool to request additional understanding of the meaning of standard and custom reports.

    % Strongly Disagree
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  • Relevant stakeholders always receive automated notifications and alerts immediately when data falls outside of defined thresholds for established business metrics.

    % Strongly Disagree
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  • Relevant stakeholders always receive automated notifications and alerts immediately when data falls outside of defined thresholds for established business metrics and the system automatically identifies the probable causal factors.

    % Strongly Disagree
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  • Relevant stakeholders always receive automated notifications and alerts immediately when data falls outside of defined thresholds for established business metrics and the system automatically identifies the probable causal factors and dynamically responds in real time.

    % Strongly Disagree
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5/7

Think about your organization's web analytics practice with respect to Application and rate the degree to which you believe the statements below describe the state of web analytics in your organization in terms of Application.

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Not Applicable or Don't Know

  • Applicable data is sent to all relevant stakeholders, who always use it for decision-making.

    % Strongly Disagree
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  • Stakeholders always leverage data for their decision making.

    % Strongly Disagree
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  • The organization rigorously uses data to inform marketing processes and decision making.

    % Strongly Disagree
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  • Analytics findings always provide recommended action(s) for when and where stakeholders should take action.

    % Strongly Disagree
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  • Analytics findings automatically trigger action in various systems without human interaction or approvals.

    % Strongly Disagree
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6/7

Think about your organization's web analytics practice with respect to attribution and rate the degree to which you believe the statements below describe the state of web analytics in your organization in terms of Attribution.

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Not Applicable or Don't Know

  • We are able to understand the impact of and accurately assign credit to all marketing activities—across digital and offline channels.

    % Strongly Disagree
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  • We are able to perform attribution on static website visits using simple weighting criteria.

    % Strongly Disagree
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  • We are able to perform attribution across digital properties using simple weighting criteria.

    % Strongly Disagree
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  • We are able to make investment recommendations based on attribution across digital marketing systems using custom weighting criteria.

    % Strongly Disagree
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  • Our systems make investment recommendations based on attribution data from across all marketing systems using custom models.

    % Strongly Disagree
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  • Our systems make investment decisions based on attribution models that utilize pattern discovery.

    % Strongly Disagree
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7/7

Think about your organization's web analytics practice with respect to Strategy and Please rate the degree to which you believe the statements below describe the state of web analytics in your organization in terms of Strategy.

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Not Applicable or Don't Know

  • We have the appropriate number of staff to run a successful analytics practice.

    % Strongly Disagree
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  • Our analytics team has a high level of practical knowledge.

    % Strongly Disagree
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  • Our analytics team consists of people with high levels of relevant education and/or domain expertise.

    % Strongly Disagree
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  • Our analytics team has a high level of proficiency with industry-leading marketing technologies and methodologies.

    % Strongly Disagree
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  • Our analytics practice is viewed internally as a strategic contributor to the organization's success.

    % Strongly Disagree
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  • Our analytics practice has sufficient funding to utilize industry-leading technologies.

    % Strongly Disagree
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  • In our organization we seek the truth regardless of whether the data is flattering or damning.

    % Strongly Disagree
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1.9
Collection
2.6
Analysis
1.5
Execution
3.0
Automation
1.4
Application
10.4
Attribution
21.6
Strategy
0
Overall Score
5.0
4.0
3.0
2.0
1.0

Benchmark Comparison

Compare your results with industry benchmark data by entering your information below.

Laggards

Industry Average

Best In Class

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  • Collection23%
    • Collection73%
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    • Collection73%
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    • Collection73%
    • Collection73%
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  • Collection50%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Exit Fine Tune
  • Collection41%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Exit Fine Tune
  • Collection9%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Exit Fine Tune
  • Collection96%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Exit Fine Tune
  • Collection75%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Collection73%
    • Exit Fine Tune

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